With nearly $254 billion in annual buying power, Asian Americans are a powerful force in the U.S. consumer market. Over the past decade, their spending power has increased 125%, from $118 billion in 1990 to $253 billion in 2001. Over the same time period, the buying power for the U.S. as a whole increased by only 71%.Source
This is probably why I'm seeing a lot of Ads being geared towards the Desi viewer lately.
Before the K-Fed Superbowl ads, Nationwide Insurance had the South-Asian centric ads on Desi Channels...these are my favorites (meaning there are more).
My Fav: Uncle Ko Bye Bolo
Others-
Mirror Mirror On the Wall
Hi, Cutie, Hello, Beauty
Nationwide isn't the first, but they are better to watch than the ones I've seen done before by New York Life Insurance, Wal-Mart, or others.
Facts and Figures
More Asian-Indian Americans (58%) hold a bachelor’s degree or higher, versus all Asian Americans (47%) and the U.S. population (27%).
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